Blogging for PR

January 22, 2009

     I believe that blogging in the public relations world can have both positive and negative effects. It can many times be difficult to gain credibility when you are using a blog to communicate your message. If it is obvious PR it is bad PR. Many times people will have difficulty trusting the message your a conveying when you are talking about the company you work for. I believe that blogging is a great inexpensive way to communicate with your intended audience. When trying to communicate with a broad audience you need a broad set of tools and blogging definitely fits into the communications tool belt. It is obvious that blogging and blog readership has increased and people in PR should definitely take advantage of that. People like to hear about other people’s experiences before they purchase something and blogging allows others to do so.  The press and comments in blogs regarding your company can have a direct effect on people’s attitudes and perceptions regarding your company.

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